Alice Gets Her Colors Done
Alice White Revamps Packaging and Adds
Three New Varietals
San
Francisco, CA; Alice White announces
the debut of new, vibrantly colored packaging
for its popular line of Australian varietal
wines. In addition, Alice White will introduce
three exciting new wines: Riesling, Pinot
Noir and Red Lexia. Both initiatives illustrate
the dynamic nature of Alice White; one
of the leading Australian wine brands
and an Impact Newsletter ?Hot Brand? for
the past six years.
Labels feature warmer, brighter and richer
tones with enhanced Australian cues. The
bottle was retooled to feature a taller
shape, deeper punt, handsome bar top finish
and colorful capsule. Each varietal is
color coded by label and capsule.
“The new package is much more captivating
and strongly conveys the colorful and
quirky spirit of Australia,? says Mary
Wachowicz, Associate Brand Manager for
Alice White. “I'm pleased to introduce
our three new varietals in such hip packaging."
Each new flavor embodies the Alice White
style of fruit-forward, easy to drink
wines. Riesling is an Australian specialty
that is fast gaining traction with American
consumers and Pinot Noir is the fastest
growing varietal in the U.S. according
to data provided by Information Resources
Inc. (IRI)*. Red Lexia, mate of the lusciously
fruity Lexia, is aromatic with soft red-fruit
flavors.
Since 1996, Alice White has introduced
millions of wine lovers to the charms
of wines from South Eastern Australia.
Today, Alice White is the sixth leading
Australian wine brand in the U.S. with
an amazing 60% growth rate since 1998.
Alice's success is due to the exceptional
quality of her affordably priced varietals
and blends which consistently earn accolades
and “Best Value" designations.
* Based on IRI InfoScan Total U.S. Food
and Drug data for the 52 week time period
ending November 5, 2006.
Alice White is produced by Centerra Wine
Company, the popular-priced and premium
wine producer of Constellation Wines U.S.,
which is part of Constellation Wines,
the world's largest wine business, an
operating division of Constellation Brands,
Inc. (NYSE: STZ and STZ.B) ("CBI").
Constellation Wines U.S. encompasses four
of CBI's U.S. wine businesses: Icon Estates,
Centerra Wine Company, Pacific Wine Partners,
and North Lake Wines. Leading brands include
Alice White, Arbor Mist, Cook's, Covey
Run, Inglenook, Ravenswood Winery, Robert
Mondavi Private Selection, Talus Collection,
Vendange, and Woodbridge by Robert Mondavi.